Tag: Conversion Rate Optimization

Conversion Rate Optimization, or CRO as it is commonly referred to in the industry, is the art and science of taking website visitors on the journey to take an action for the site (a conversion). This conversion, or end goal, can be anything from signing up for a newsletter, making a purchase through a checkout funnel, completing a survey, reserving a service/room/seat, etc. Goals are as finite as the internet itself.

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Latest Post As The CRO Flies (Part 1) by Tracy Parks public